The internet has in this sense,paradoxical renovation today,ignorance comes precisely from the democratization of production and access to information and ultimately, the vast amount of information that the individual is exposed to daily,which far exceeds its capacity of assimilation and leads to an accumulation of sterile contents.
SEO or
online marketing
provides nevertheless objective to exponentially increase the impect of content that you want to promote strategies. Needless to say these marketing techniques play a key role in the current promotion of products today,the impact of any advertishing campaign will be limited if it refuses to play the card large segments of most people use the net to learn and fun to other media such as print,radio and television.Global promotion of a product or a range of them via internet: Now, in this new from of marketing various strategies,which in different ways the same object are distinguished.
The first of these strategies is known as SEM (English acronym for Search Engine Marketing), which seeks to promote certain website by increasing their visibility in popular search engines offered by the network.
Secondly,there is the SEO (acronym for Search Engine Optimization)which pursues the same goals differently,namely the SEO is to increase the visibility of the own search engine by adapting the system operation thereof. It must, therefore reach a sufficient knowledge of the parameters that determine the natural positioning of the websites in the search engines to modify the structure of our website (titles,body text,repeating certain keywords,etc),optimizing face positioning chosen search engines.
Moreover,the current rise of social networks has resulted in the emergence of a new from of online marketing ,namely SMO (Social Media acronym for Optimizing),which aims to optimize the presence of web pages or multimedia content where we promote our products on social networks such as SlideShare,Academia,LinkedIn or Google+.
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